What brand of silk is good in Hangzhou? Analysis and recommendations of popular silk brands across the Internet
As the silk capital of China, Hangzhou has a long silk culture and exquisite production technology. In recent years, with the rise of national trends and consumption upgrades, Hangzhou silk brands have once again become a hot topic. This article will analyze the most popular silk brands in Hangzhou and provide you with purchasing suggestions based on the hot content on the Internet in the past 10 days.
1. Top 5 Hangzhou silk brands that are hotly discussed on the Internet
| Ranking | brand name | Founding time | Featured products | Internet popularity index |
|---|---|---|---|---|
| 1 | Everything is good | 1975 | Digitally printed silk scarves, silk home clothes | 98.5 |
| 2 | Cassia | 1980 | Advanced custom cheongsam, business gifts | 92.3 |
| 3 | dali silk | 1992 | Silk bedding, antibacterial silk | 88.7 |
| 4 | west lake silk | 1958 | Traditional brocade, hand painted silk | 85.2 |
| 5 | Xidebao | 1949 | Dyeing process, export-grade silk | 80.6 |
2. Silk product attributes that consumers are most concerned about
| focus | Proportion | Popular brand recommendations |
|---|---|---|
| Material (100% mulberry silk) | 35% | Wanshili, Kaixia |
| Craftsmanship (traditional manual vs modern digital) | 28% | West Lake Silk, Wanshili |
| Design (national trend elements) | 22% | Dali Silk, Xidebao |
| Price (price/performance ratio) | 15% | Xidebao, West Lake Silk |
3. New trends in silk consumption in Hangzhou in 2023
According to the analysis of recent hot discussions on the Internet, silk consumption in Hangzhou has shown three major new trends:
1.The rise of younger consumption: The proportion of consumers aged 25-35 has increased to 42%. They prefer silk products that incorporate modern design, such as Wansili’s digital printing series.
2.Functional requirements grow: The search volume for antibacterial, temperature control and other technological silk products increased by 65% year-on-year, and Dali Silk’s antibacterial bedding series became a hot item.
3.Cultural IP co-branding is hot: The co-branded silk scarf between Kaisiya and the Forbidden City Cultural and Creative Industries has been exposed more than 2 million times on social media in the past 10 days.
4. How to choose high-quality Hangzhou silk? Expert advice
1.Look at the certification mark: Genuine Hangzhou silk should have the "Hangzhou Silk" geographical indication and the 100% mulberry silk logo.
2.Feel: High-quality silk feels smooth and delicate, and has a unique "silky" sound when rubbed.
3.Wire burning test: Take a small amount of silk thread and burn it. The silk will have the smell of burning hair, and the ashes will be black and brittle.
4.Choose formal channels: It is recommended to purchase at the brand’s official flagship store or regular shopping malls such as Hangzhou Silk City.
5. Purchase recommendations for different budgets
| budget range | Recommended brands | Star product | reference price |
|---|---|---|---|
| Below 500 yuan | Xidebao | Basic silk scarf | 298-498 yuan |
| 500-2000 yuan | west lake silk | hand painted silk scarf | 880-1680 yuan |
| 2000-5000 yuan | dali silk | Antibacterial four-piece set | 3280-4580 yuan |
| More than 5,000 yuan | Cassia | Advanced custom cheongsam | Starting from 5800 yuan |
Conclusion:
Hangzhou silk brands have their own characteristics, and consumers can choose the right brand according to their own needs and budget. Recent online data shows that Wanshili and Kaixiya are the most praised for their design and quality, while Xidebao is favored by the mass market for its high cost performance. It is recommended to compare the product features and after-sales services of different brands before purchasing to ensure that you purchase satisfactory Hangzhou silk.
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