What belts do men wear: analysis of hot topics and trends on the Internet in the past 10 days
Recently, the choice of men’s accessories, especially belts, has become a hot topic on social platforms and e-commerce websites. This article will combine the hot data of the entire Internet in the past 10 days to analyze the popular trends of men's belts from multiple dimensions such as material, brand, style, etc., and provide structured data for reference.
1. Ranking of popular belt materials
| Ranking | Material type | Search popularity | Represent the brand |
|---|---|---|---|
| 1 | First layer cowhide | 98.5% | Goldlion, Seven Wolves |
| 2 | Crocodile-embossed leather | 85.2% | Coach, Bally |
| 3 | Canvas spliced leather | 72.3% | Tommy Hilfiger |
| 4 | Recycled environmentally friendly leather | 68.7% | Gucci (environmental protection series) |
| 5 | metal chain clause | 61.9% | Versace |
2. Analysis of the three popular styles in 2023
1.Minimalist business style: Monochrome matte leather belt with simple pin buckle. The main color is dark brown/pure black, accounting for 43% of workplace wear searches.
2.street style: A wide belt (above 4cm) with an exaggerated metal buckle has been viewed 230 million times on Douyin-related topics.
3.Retro old style: The antique copper buckle is paired with a polished leather surface, and the number of Xiaohongshu notes increased by 156% week-on-week.
3. Consumption distribution among price ranges
| price band | Proportion | core group | Popular purchasing channels |
|---|---|---|---|
| Below 200 yuan | 38% | student group | Pinduoduo/Taobao |
| 200-800 yuan | 45% | Newcomer in the workplace | Jingdong/Dewu |
| 800-2000 yuan | 12% | middle managers | Tmall International |
| More than 2,000 yuan | 5% | High-end business people | Brand official website |
4. List of celebrity products with the same style
Compiled based on Weibo celebrity dressing topic data:
| star | Belt brand | Style features | Sales growth of the same model |
|---|---|---|---|
| Wang Yibo | LV | Checkerboard double sided belt | 320% |
| Xiao Zhan | Hermes | H buckle black belt | 278% |
| Zhang Yixing | Prada | Nylon braided tape | 195% |
5. Purchase suggestions
1.body shape adaptation principle: It is recommended to choose a narrow band of 2.5-3cm for a thin body type, and a wide band of 4cm or more is suitable for a strong body type.
2.Color matching skills: The black belt is suitable for all formal occasions, and the brown belt is more suitable for casual wear.
3.Maintenance precautions: Genuine leather materials need to use special care oil regularly to avoid contact with sweat and perfume.
Current data shows that male consumers’ functional demands for belts are shifting from pure practicality toidentity expressionandStyle display, this transformation has promoted the continued growth of the mid-to-high-end belt market. It is recommended that consumers choose products with both quality and design based on actual usage scenarios and budget.
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