What activities does a hair salon open for? An inventory of hot topics and creative solutions across the Internet
Recently, discussions about hair salon openings have surged on social media and local lifestyle platforms. Combining hot topics and consumer preferences in the past 10 days, we have compiled the following data analysis and activity suggestions to help new stores quickly attract customers.
1. Recent hot topics in the hairdressing industry across the Internet (last 10 days)
| Ranking | hot topics | Search volume trends | Related activity forms |
|---|---|---|---|
| 1 | Immersive haircut experience | ↑68% | AR Hairstyle Simulation/Music Theme Salon |
| 2 | Pet Friendly Barber Shop | ↑42% | Pet haircut discounts/pet grooming co-branding |
| 3 | sustainable hair care | ↑35% | Eco-friendly Product Exchange/Empty Bottle Recycling Program |
| 4 | Hair style blind box | ↑27% | Experience unknown styling services at low prices |
2. High conversion opening activity plan
1. Fission invitation event
Combining Douyin group buying data shows that activities with social attributes have a 3.2 times higher participation rate:
| activity ladder | Conditions of participation | Bonus content |
|---|---|---|
| base layer | Forward the opening poster to your circle of friends | Free scalp test |
| Advance the class | Invite 3 friends to the store | 50% off coupon for washing, cutting and blowing |
| Explode a single layer | Group of 5 people consume at the same time | Free high-end care experience package |
2. Time-limited benefits
Referring to Xiaohongshu popular article data, special period activities are more likely to trigger check-ins:
3. Material preparation list (sorted by popularity)
| Necessities | Internet celebrity elements | cost control |
|---|---|---|
| opening flower basket | Check-in background wall | Reusable materials account for 60% |
| Promotional leaflet | The same filter props for Douyin | Electronic vouchers replace paper vouchers |
| Member registration form | Hairstylist blind box draw tube | Cooperate with surrounding merchants to sponsor gifts |
4. Key points of traffic conversion
According to Meituan’s latest merchant survey, successful opening activities include the following elements:
5. Risk avoidance suggestions
Considering the hot spots of consumer complaints, special attention should be paid to:
Through the above data-driven activity plan and pre-heated communication on social media, newly opened hair salons can quickly build brand reputation. It is recommended to select 2-3 core activities to focus on breakthroughs, conduct customer profile analysis, and then launch personalized services for different groups of people.
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