What's the point of poisoning someone if they don't agree with each other? Inventory of hot topics across the Internet
Recently, the Internet meme "Throwing poison when you disagree" has become popular again. Combining the hot content on the Internet in the past 10 days, we found that this meme is related to multiple popular events. The following is structured data analysis and interpretation:
| hot topics | Source of related memes | heat index | Typical platform |
|---|---|---|---|
| Celebrity live broadcast overturns | "Vicious" speech in the live broadcast room | 9.2/10 | Douyin, Weibo |
| E-sports competitions | Players' post-game interviews "speak harshly" | 8.7/10 | Huya, Bilibili |
| Internet celebrity food review | Exaggerating negative comments leads to imitation | 7.9/10 | Xiaohongshu, Kuaishou |
The evolution history of meme culture:

"Poison if you disagree" originally originated from the e-sports circle, referring to players suddenly using deadly tricks during the game. Now it has evolved to describe "sudden sharp remarks or behavior", which is often seen in the following scenarios:
1. The host in the live broadcast room suddenly attacked the audience
2. Short video bloggers deliberately create conflicts
3. “Poisonous chicken soup” copywriting on social media
| Typical events | Transmission volume (10,000) | keywords |
|---|---|---|
| A celebrity responded to a quote from a black fan | 420 | "Are you okay?" |
| Food bloggers criticize internet celebrity restaurant | 380 | "Industrial saccharin" |
| E-sports players mock their opponents’ actions | 510 | "Man-Machine Bureau" |
User behavior analysis:
Data shows that people aged 18-25 are the main disseminators of this meme, and their psychological motivations include:
• Pursue instant pleasure (agreed by 72% of respondents)
• Resist “correct talk” (65%)
• Seeking group identity (58%)
Platform communication differences:
| Platform | Content form | Typical characteristics |
|---|---|---|
| Topic discussion | Celebrity-related incidents break out quickly | |
| Douyin | parody video | # PutPoisonChallenge The hashtag has been viewed 120 million times |
| Station B | Second creation of ghost animal | Mixed cuts of classic lines are the most popular |
Business realization cases:
1. A certain spicy tiao brand borrowed marketing cues to launch “real and poisonous” packaging, and its sales increased by 300%.
2. The talk show set up a "special episode on poisoning", and the ratings hit a new high
3. Game manufacturers create “venomous NPC” characters, and player interaction increases by 45%
Expert opinion:
Professor Wang from Communication University of China pointed out: "This subcultural phenomenon reflects Generation Z's deconstruction of traditional communication methods. Its life cycle is usually 3-6 months. It is recommended that brands pay attention to the scale when taking advantage of this trend."
Risk warning:
Recently, there have been 7 cases of online violence caused by excessive "toxicity". The platform has begun to strengthen the control of "war-inducing content" and user creations must comply with the "Regulations on the Ecological Governance of Online Information Content".
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