Why did Brain King shut down? Revealing the rise and fall of knowledge quiz apps
Recently, the once-popular knowledge quiz app "King of Mind" suddenly announced its closure, triggering heated discussions among netizens. As a phenomenal product, its closure reflects multiple challenges such as industry regulation, business model and user retention. This article will combine the hot data of the entire network in the past 10 days to conduct an in-depth analysis of the reasons for its shutdown.
1. The Timeline of the Shutdown Events of the King of Brains
| date | event |
|---|---|
| November 1, 2023 | Users reported being unable to log into the game |
| November 3, 2023 | An official announcement was made regarding the suspension of service, without specifying the specific reasons. |
| November 5, 2023 | The topic ranked 7th on Weibo’s hot search list |
2. In-depth analysis of the reasons for closure
1.Policies and regulations are becoming stricter: In October 2023, the new version of the "Online Game Management Measures" was released, which strengthened restrictions on models such as "random drawing" and "virtual currency", directly affecting its core profit model.
2.User activity declines: According to public data, the DAU (daily active users) of Brain King has dropped from 12 million at its peak to less than 2 million.
| time | DAU (10,000) | Year-on-year change |
|---|---|---|
| Q1 2021 | 1200 | +320% |
| Q4 2022 | 450 | -62% |
| Q3 2023 | 180 | -60% |
3.Difficulty in commercial realization: Knowledge quiz apps generally face the dilemma of a high proportion of advertising revenue (more than 70%) and a low user payment rate (less than 3%).
3. Comparison of survival status of similar products
| App name | Current status | Transformation direction |
|---|---|---|
| summit meeting | has been shut down | - |
| Millions of heroes | maintain operations | Live e-commerce traffic diversion |
| Cheese Superman | Simplified functions | Pay for educational content |
4. Hot topics of discussion among users
According to data from the public opinion monitoring platform, relevant discussions in the past 10 days include:
5. Industry Enlightenment
1.Compliance is a lifeline: It is necessary to establish a complete topic review mechanism and fund supervision system
2.Content innovation is key: The simple “spreading money” model is difficult to sustain, and the UGC ecosystem needs to be strengthened
3.Technology moat: AI question setting, anti-cheating system, etc. will become core competitiveness
The end of Brain King marks the end of the era of "barbaric growth" of knowledge quiz apps. Under the dual test of regulation and market, how to balance entertainment and knowledge and achieve sustainable monetization is still a proposition that the industry needs to solve.
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